2022 economic development classes. March 8 Essentials of Economic Development, May 19 Building Community, June 21 Building Workforce, August 30 Attracting Retail, October 27 Business & Industry Marketing & Attraction

EDAA Leadership Institute
Economic Leadership Development for Alabama


The EDAA Leadership Institute educates and engages elected officials, Economic Development board members, and other community leaders about key issues in economic and community development.

Courses can be taken on a stand alone basis, but the focus will be to have students earn an EDAA Leadership Institute Certificate* to obtain a well-rounded education. Classes will utilize economic development practitioner experts as instructors and panelists so elected officials and other program participants learn about local resources and issues and build relationships with key local/regional economic development leaders.

  • *To earn an EDAA Leadership Certificate, participants must complete 4, 1-day courses & attend at least one summer or winter EDAA Conference.
  • Courses can be taken on a stand alone basis, but participants are encouraged to take multiple courses to earn the EDAA Leadership Certificate.
  • Classes will utilize regional economic development practitioners as instructors and panelists and will be offered in locations around the state.
  • Continuing Education Requirements: One Approved Course, Workshop, Webinar or Conference every Two Years.
  • Re-certification credit: Students who have already earned their EDAA Leadership Institute certificate can attend these courses for re-certification credit as long as they have not previously attended the same course.

As part of the EDAA Leadership Institute, we are offering the following five courses. See below for the dates and locations of these courses.

*NOTE: Please be aware that there have been some changes to our online registration process and you will be prompted to enter a user name and password when registering online as a RETURNING USER. If you have taken previous EDAA Leadership Institute classes and need to be given your user name and password, or need any assistance registering, please call GEDI TRAINING at 334-844-4782 or email at gedi@auburn.edu. If you have not taken classes with us before and this is your first time registering, you will need to create an account. Contact our office to handle new account creations by phone to expedite your enrollment.

***Re-certification credit: Students who have already earned their EDAA Leadership Institute certificate can attend these courses for re-certification credit as long as they have not previously attended the same course.

This conference is not an Auburn University coordinated event, but attendance at an EDAA winter or summer conference is a requirement for completion of the EDAA Leadership Institute Program. Attendees must register at www.edaa.org. A separate conference fee applies which is paid directly to EDAA.

  • 2022 EDAA Winter Conference
    January 31 - February 2, 2022
    Renaissance Montgomery Hotel & Spa at the Convention Center, Montgomery, AL

  • 2022 Summer Conference
    July 24 - July 27, 2022
    The Grand Hotel Resort & Spa, Point Clear, AL

This course will cover topics such as: Trends in workforce development; Resources and programs available in Alabama; Strategies for recruitment, training, and retention

  • June 21, 2022
    HYBRID (Online and at CASIC Building Auburn Research Park, 559 Devall Drive, Auburn, AL)
    Cost: $95

This course will cover topics such as: Retail development opportunities and challenges; Trends in retail development; Retail success strategies

  • August 30, 2022
    HYBRID (Online and at CASIC Building Auburn Research Park, 559 Devall Drive, Auburn, AL)
    Cost: $95

This course will cover topics such as: What is economic development; Successful business recruitment; Regional opportunities; Success strategies

  • March 8, 2022
    ONLINE
    Cost: $95

This course will cover topics such as: Building a foundation for economic growth; Community leadership; Collaborations and partnerships; Physical infrastructure and community strategic planning

  • May 19, 2022
    ONLINE
    Cost: $95

This course will cover topics such as: Community marketing & branding; Social media & online targeting; Internal & external support; Identifying & engaging audiences; Relocating & expanding businesses

  • October 28, 2021
    ONLINE (9 A.M. - 1:30 P.M.)
    Cost: $95
  • October 27, 2022
    HYBRID (Online and at CASIC Building Auburn Research Park, 559 Devall Drive, Auburn, AL)
    Cost: $95

October 28th Agenda
9:00 A.M. Welcome & Roll Call
9:05 A.M. Overview of Business Recruitment
David Mixson, Associate Director
Government & Economic Development Institute (GEDI) of Auburn University
10:00 A.M. 10-minute Break
10:10 A.M. Economic Development Marketing
Steve Sewell, Executive Vice President
Economic Development Partnership of Alabama (EDPA)
11:10 A.M. 10-minute Break
11:20 A.M. Marketing Tactics
Ellen Didier, President & Creative Director
Red Sage Communications, Inc.
12:20 P.M. 10-minute Break
12:30 P.M. PANEL: Perspectives from the Field
Moderator: David Mixson, Associate Director, Government & Economic Development Institute (GEDI) of Auburn University
Valerie Gray, Executive Director, Chambers County Economic Development Authority
Ellen McNair, Senior Vice President, Montgomery Area Chamber of Commerce
Brooks Kracke, President/CEO, North Alabama Industrial Development Association
1:30 P.M. Final Roll Call & Adjourn

A two-week course introducing participants to all phases of economic development.

The Intensive Economic Development Training Course is an annual two-week course presented by the Government & Economic Development Institute (GEDI).

The course is divided into two one-week sessions and introduces participants to all phases of economic development. Program leaders and faculty have proven success in economic development practices and techniques. Instructors represent the field’s most effective practitioners from throughout the state and nation.

The first week of the Intensive Course is accredited by the International Economic Development Council (IEDC) and fulfills one of the prerequisites for those who wish to take the exam for the Certified Economic Developer (CEcD) designation. It provides an intensive overview of general economic development concepts and principles.

The second week focuses on important issues and resources and is especially valuable to economic developers and community leaders practicing in Alabama.

  • Week One: July 12-16, 2021
    Online
  • Week Two: September 20-23, 2021
    Auburn, AL
  • Cost: Regular Fee: Week 1 only $700; Both Weeks $900
  • Website

Tuition for each course is $95.00 per person after January 1, 2021.

Call 334-844-4782 for more information.

Please be aware that there have been some changes to our online registration process and you will be prompted to enter or create a user name and password when registering online. If you have taken previous EDAA Leadership Institute classes and need to be given your user name and password, or need any assistance registering, please call 334-844-4782 or email gedi@auburn.edu. If you have not taken classes with us before and this is your first time registering, you will need to create an account


Registration/Cancellation Rule

Provided that space is available, receipt of the registration form, email or online enrollment constitutes registration. Written cancellations, received fifteen (15) working days prior to the beginning of the program will be honored with a partial refund of the registration fee, but will be assessed a $50 administrative charge. Due to commitments to instructors and meeting facilities, late cancellations or non-attendance will not be refunded, and full payment is required. Substitutions for registered participants may be made at any time.

A partnership between EDAA and GEDI to educate and engage elected officials, economic development board members, and other community leaders about key topics in economic and community development. Courses can be taken on a stand alone basis, but the focus will be to have students earn an EDAA Leadership Institute Certificate to obtain a well-rounded education. Classes will utilize economic development practitioner experts as instructors and panelists so elected officials and other program participants learn about local resources and issues and build relationships with key local/regional economic development leaders.

The program will educate and energize our leaders and elected officials so that they can play key roles in making their communities better places to work and live. It will also provide a standardized but customizable state-wide curriculum in an easily accessible method of delivery.

Participation in the EDAA Leadership Institute will broaden your knowledge and understanding of the economic development process; foster understanding of and teamwork between all parties involved with economic development; add to your credibility and effectiveness; give your community a competitive advantage to attract and retain business and industry and thus help to create stronger communities and economies.

To earn their certificate students must take 4, 1-day courses and attend at least one summer or winter EDAA Conference.

Students have 3 years after enrollment to earn their certificate. Courses will be offered in locations across the state several times a year and the EDAA Conference is held twice a year, so you should be able to complete the program in a timely fashion depending on your schedule and availability to attend classes.

Courses will be offered in locations across the state and online and the EDAA Conference is held twice a year.

While it is strongly recommended that students complete Essentials of Economic Development first, it is not required that the courses be completed in any specific order.

Tuition for each course is $95.00 per person unless otherwise noted on the registration page.

In order to be re-certified students must complete one approved course, workshop, webinar or conference every two years. Students may re-take a course they have already completed at any time, but they will not receive re-certification credit for a course completed previously unless significant changes have been made to the course curriculum and they receive prior approval from GEDI before attending.

Absolutely! If you have a group of people who all want to train together, we will work with you to offer classes tailored to your schedule at times and locations that are convenient for you. Some minimum enrollment numbers and fees may apply and you may also be eligible for a group discount, so please contact GEDI at 334-844-4782 to discuss your options and schedule training.

Provided that space is available, receipt of the registration form, email or online enrollment constitutes registration. Written cancellations, received fifteen (15) working days prior to the beginning of the program will be honored with a partial refund of the registration fee, but will be assessed a $50 administrative charge. Due to commitments to instructors and meeting facilities, late cancellations or non-attendance will not be refunded, and full payment is required. Substitutions for registered participants may be made at any time.

For more information or for group discounts please contact:

Last Updated: October 12, 2021