Dan Padgett (Ph.D., Pennsylvania State University) is an associate professor of marketing who joined Auburn from Tulane University in 2005. His research interests include promotion strategy, pricing, services marketing and international marketing.
His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Interactive Marketing, Journal of Retailing, Journal of Current Issues and Research in Advertising, Management International Review, Journal of Product and Brand Management, Journal of Marketing Education, Marketing Education Review and Journal of Global Marketing, among others. He is coauthor of a principles of marketing textbook: Applied Marketing, John Wiley & Sons (2e), which is also available in a Canadian version.
Padgett teaches principles of marketing and strategy courses at the undergraduate and graduate/executive level and has won teaching awards at both levels. He has international experience training marketing and sales managers, particularly in China, having taught executive programs on sales management and marketing strategy for the China Europe International Business School (CEIBS) in Shanghai and Ghana, Shanghai Jiao Tong University and the Nordic International Management Institute.
Padgett is the currently director/co-director of the Harbert College of Business (HCoB) 12-week summer abroad Complete Business Minor program and Fast Track business core program in Rome and Madrid. For Summer 2022 these programs include almost 100 students, 10 faculty members and have a budget of over $1 million. He also served previously as director of the HCoB summer internship programs in London, Dublin, Prague, Rome and Madrid, as well as the consulting project programs in China (Chengdu/Shanghai/Beijing), Rome and Madrid. He has also served on the HCoB Global Programs Committee for the past seven years.
