Rachel Whitman Rotch serves as a Senior Analyst for Education Research in the Office of Academic Insight. She works collaboratively within the Academic Insight Lab to conduct quantitative and qualitative research in support of Auburn University's mission, strategic plan, accreditation, and the next Quality Enhancement Plan: AUBURNACHIEVE.

Rachel earned a B.S. in Psychology with a concentration in Neuroscience from the University of Georgia. She is a two-time graduate from Auburn University, earning both her M.S. and Ph.D. in Industrial-Organizational Psychology from the Department of Psychological Sciences. She resides in Auburn with her husband, Michael, along with their cat and dog: Jean-Luc Picat and Obito Uchipaw.