One Auburn || Auburn University

What is Salesforce?

Salesforce is a customer relationship Management (CRM) system that not only stores student and employee data but captures the relationship between students, employees and the services offered at Auburn University. In 2019, Auburn purchased Salesforce as the enterprise CRM application. A cloud-based tool, Salesforce allows the university to more accurately track information related to the student life cycle. The academic org is the first implementation of the Salesforce CRM and is the system of engagement for supporting student success.

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Manages
the entire student life cycle from application to graduation and beyond, using one system.
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Provides
consistency as colleges and administrative units interact with institutional data.
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Allows
the University to communicate with key stakeholders while also protecting and promoting the Auburn Brand
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Ensures
a unified view of the student profile.
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Enables
the stewardship of data to increase student success, identify trends, and detect and resolve issues.

Current functionality includes, but is not limited to:

  • Student outcomes

  • Internships

  • Employer relations

  • Program enrollment

  • Courses

  • Course connections

  • Account and related objects

  • Event management

  • Student organizations

  • Student engagement