What is Salesforce?
Salesforce is a customer relationship Management (CRM) system that not only stores student and employee data but captures the relationship between students, employees and the services offered at Auburn University. In 2019, Auburn purchased Salesforce as the enterprise CRM application. A cloud-based tool, Salesforce allows the university to more accurately track information related to the student life cycle. The academic org is the first implementation of the Salesforce CRM and is the system of engagement for supporting student success.
Current functionality includes, but is not limited to:
Student outcomes
Internships
Employer relations
Program enrollment
Courses
Course connections
Account and related objects
Event management
Student organizations
Student engagement
