Before you begin making your ePortfolio, consider who your audience is, what your professional goals for the ePortfolio are, and how you can create a personal brand that helps achieve those goals with that audience. Creating a personal brand will help you develop a coherent story with a consistent message. Once you know the personal brand you would like to communicate, draft your About Me section and work themes from your personal brand into the reflective writing that accompanies your artifacts. 

Materials designed by Trea Archie, Heather Stuart, and Megan Haskins.

This worksheet will help you begin thinking about your audience and goals for your ePortfolio 

• Know Your Audience Worksheet Word Document

• Know Your Audience Worksheet PDF

This handout explains what personal brand is and why it matters

• Defining Personal Brand Handout Word Document

• Defining Personal Brand Handout PDF 

Once you’ve reviewed the Personal Brand Handout above, use this worksheet to help you begin drafting your personal brand statement 

• Personal Brand Statement Worksheet Word Document  

• Personal Brand Statement Worksheet PDF 

The About Me section of your ePortfolio is where you communicate your personal brand and identity to your audience. This worksheet will help you draft that About Me section

• About Me Resources Worksheet Word Document  

• About Me Resources Worksheet PDF 

Be sure to check out our other resources on personal brand.