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Alignment of BA Objectives to BA Focus Areas and AU PlanStrategic CommunicationCommunicate Strategically to Highlight Our Value (%u2191AU 5A)Leverage Revenue Growth to Support StudentsDrive Revenue to Provide Meaningful Support (%u2191AU 5C)Exceptional 1 Student ExperienceImpactful Research and 2 Creative ScholarshipCommitment to 3 Excellence and InnovationCatalytic 4 EngagementDistinctively 5 AuburnExperiential LearningEmpower Experiential Learning (%u2191AU 1A)Integrate Learning with Operations (%u2191AU 1D)Administrative Student ServicesInnovate Financial Support (%u2191AU 1A)Streamline Digital Access (%u2191AU 1E)Spaces for Future GrowthPlan for Purposeful Growth (%u2191AU 1E)Human ResourcesEnhance Human Resource Excellence (%u2191AU 3A)Empower Our Workforce (%u2191AU 3C) Celebrate Employee Contributions (%u2191AU 3C)System and Process EfficiencyChampion Innovation (%u2191AU 3A)Modernize and Streamline Business Processes(%u2191AU 3C)Foster Continuous Improvement (%u2191AU 3D) Embrace Data-Informed Decision Making (%u2191AU 3D)Strengthen Campus Infrastructure (%u2191AU 3E) Enhance IT Systems (%u2191AU 3E) Accountability and IntegrityDemonstrate Integrity and Stewardship(%u2191AU 3A)Cultivate Self-Awareness, Respect, Honesty, and Empathy (%u2191AU 3B)Advance Organizational and Personal Accountability (%u2191AU 3D)Community and Cross-site ConnectionsMaximize Campus Growth Potential (%u2191AU 4A)Broaden Campus and Community Connections (%u2191AU 4E)Financial Literacy and ComplianceStrengthen Financial Literacy and Compliance (%u2191AU 4B)Culture of Safety Prioritize a Culture of Safety (%u2191AU 2A)Ill