As the Salesforce Marketing Cloud Manager for the Office of the Provost, Courtney Edwards is the primary marketing administrator for the enterprise system, Salesforce Marketing Cloud. As a liaison between colleges and schools, university units, campus communicators, and the Salesforce team, Edwards leads the design, enhancement, and maintenance activities across Marketing Cloud applications. In addition, she supports the University’s strategic goals by collaborating with colleges and departments to develop communication plans that facilitate effective communication with diverse audiences through the strategic application of Marketing Cloud functionalities.
Before joining the Provost’s Office, Edwards led communication and marketing efforts for international student programs at various Shorelight partner universities. Edwards holds a bachelor’s degree in public relations and a master’s in communication from Auburn University.