Tourism Workshop – ONLINE COURSE
August 18, 2020
9:00 A.M. – 2:30 P.M.
Course Description
Tourism is an often-overlooked economic development strategy. This workshop will provide participants with knowledge and understanding of the various aspects of tourism, how it impacts the state and local communities, and best practices to identify, develop, and promote tourism assets in local communities. Non-tourism economic development professionals will find this very beneficial to their interest in growing their areas and local economy.
*This class can be used for re-certification for graduates of the EDAA Leadership Institute program.
In Partnership with
Topics
Growth of tourism, State’s activities, marketing campaigns, roles of the Department of Tourism, traditional tourism, other types of tourism, tourism success stories/case studies, recognizing assets, funding sources and other resources.
Event Details
- Date: Tuesday, August 18, 2020 from 9:00 A.M. to 2:30 P.M.
- Location: Online
- Price: $95 per person
Note: Information will be emailed to participants 1-2 days prior to the course start date on how to connect for this online course. If you have questions, please email gedi@auburn.edu.
Agenda
| 9:00 A.M. | Roll Call |
| 9:10 A.M. | Welcome from GEDI David Mixson, Associate Director |
| 9:15 - 10:15 A.M. | Economic Impact of Tourism Grey Brennan – Alabama Tourism Department Tami Reist – President & CEO, Alabama Mountain Lakes Tourist Association (North Alabama) Candace Johnson – Tourism & Community Development Director, University of Alabama Center for Economic Development (UACED) (Black Belt & West AL) |
| 10:15 - 10:45 A.M. | Economic Impact of Tourism Herb Malone – President & CEO, Gulf Shores & Orange Beach Tourism
|
| 10:45 - 11:00 A.M. | BREAK |
| 11:00 A.M. - 12:15 P.M. | Tourism, It's More Thank You Think Greg Lein – Director, Alabama State Parks Division, AL Department of Conservation Colette Boehm – Special Projects, Gulf Shores & Orange Beach Tourism — By-ways, Blue-ways, sustainable tourism Beth Gendler – VP of Sales & Sports, Gulf Shores & Orange Beach Sports Commission — Sporting Events Tami Reist – President/CEO, Alabama Mountain Lakes Tourist Association — Waterfalls / Winery Brian Rushing – Director of Economic Development Initiatives, UACED — Outdoor recreation |
| 12:15 - 12:30 P.M. | BREAK |
| 12:30 - 1:15 P.M. | Alabama Tourism Program Development Tami Reist – President/CEO, Alabama Mountain Lakes Tourist Association — Ingalls Harbor Brian Rushing – Director of Economic Development Initiatives, UACED — Cahaba Blue-way / AIMT |
| 1:15 - 1:25 P.M. | BREAK |
| 1:25 - 2:15 P.M. | Recognizing Assets and Resources for Tourism Development Candace Johnson and Brian Rushing – UACED
|
| 2:15 - 2:30 P.M. | Final wrap up and questions |
Registration Fee
The registration fee for the Tourism Workshop is $95 per person.
Online Registration
Last Updated: August 11, 2020