Goal #4
Catalytic Engagement

Black labrador sitting in front of Samford

We Will


Be a premier resource for providing impactful solutions to social, health, technological, economic, and environmental challenges through our deep bench of subject matter expertise and our far-reaching network of extension assets.

  • Become a national model for university engagement that amplifies Auburn’s reputation as a leading institution delivering active and impactful research, instruction, extension, and outreach programs.

  • Leverage the growth of Auburn’s instructional and research sites in Huntsville, Birmingham, Orange Beach, and other related markets to bring Auburn’s expertise and resources to these communities, positively impacting their economic development.


Build synergistic partnerships where Auburn’s strengths contribute to and are complemented by strategically selected industries, organizations, research centers and institutes, universities, and governmental and non-governmental entities.

  • Channel existing and emerging initiatives into a coordinated partnership framework, facilitating productive interaction with the university that capitalizes on our extension and outreach capabilities.

  • Enhance industry and corporate relations, engagement, and connections through a campus-wide coordinated university partners program to ensure Auburn is an institution of choice for premier state, regional, and national companies.

  • Identify and foster new partnerships and collaborations to maximize mutual benefit and facilitate solutions that address the current and future needs of Alabama’s communities.

  • Ensure Auburn’s preparedness and responsiveness to emerging and current stakeholder needs through ongoing assessment, continuous improvement, and dissemination of findings and outcomes.


Drive innovation and economic advancement in the region by applying new knowledge and technologies, supporting new enterprises, promoting workforce advancement, and catalyzing overall economic growth.

  • Strengthen Auburn’s economic contributions to the State of Alabama by broadening community engagement to advance economic growth, provide innovative educational opportunities, and transform health and wellness resources.


Employ next-generation extension and outreach approaches to increase the delivery of forward-looking programs that inform and educate the public and engage with the citizens of Alabama and beyond to advance education and lifelong learning.

  • Create distinctive programs that shape the future workforce related to essential competencies and critical resources.

  • Recognize and reward faculty, staff, and partners in extension and outreach and expand opportunities to network at the local, state, national, and international levels.

  • Design and implement a continuous evaluation process to measure the outcomes and return on investment in Auburn’s extension and outreach programs.

  • Utilize Auburn’s presence in every county of the state through its Alabama Cooperative Extension System (ACES) sites to serve those communities.


Broaden and deepen Auburn’s engagement with and impact on the local community.

  • Elevate Auburn University’s partnerships with the City of Auburn and the Auburn Chamber of Commerce by identifying and replicating successful models and developing new programs that bring industries to the city and the Research Park.

  • Create more opportunities for residents of the city and region, particularly Auburn alumni who have returned after successful careers elsewhere, to engage in the university’s activities, events, and people.

Goal #4: Catalytic Engagement

*Swipe to view full KPI*

Key Performance Indicators I Internal Metric E External Metric N National Metric NM New Metric 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27
Auburn University Economic Impact (Biannual)
Overall Contribution to Alabama's Economy -- $6.3B --
Economic Impact -- $2.5B --
Auburn Graduates in the Workforce -- $3.8B --
Jobs Created -- 30,296 --
Carnegie-Designated Community Engaged Institution Yes Yes Yes
Collaborative Agreements with Federal Agencies -- -- --
Collaborative Agreements with State Agencies -- -- --
Collaborative Agreements with Companies -- -- --
Extramural Funding for Outreach and Extension Activities -- -- --
ACES* Annual Contracts and Grants -- -- --

*ACES: Alabama Cooperative Extension System