Hands and laptops at edge of table with words such as 'marketing' writting in the middle of the table.


Branding and Marketing Online Course (4 hours)

Please note: This training workshop is exclusively designed for a global audience (not meant for USA audience).

An example of course content follows below.
Course Content:
  1. What is branding?
  2. Why is branding important?
  3. How do you establish a brand?
    1. Research and data
    2. Brand establishment
      1. Mission statement
      2. Values and features
      3. Create your visual assets
      4. Find your brand voice
    3. Brand management
  4. What is YOUR brand?
  5. What is marketing?
  6. Who’s story are you telling or selling?
  7. A digital marketing strategy
    1. Content
    2. Communication
    3. Data
    4. Example

Instructor – Brooke Peace Harris

Brook Harris

Brooke Peace Harris was born and raised in Mobile, AL. She has 10 years of marketing and public relations experience. She has worked in the tourism industry, non-profit, higher education, and the corporate world.

Brooke graduated with her bachelor’s degree in Communication from Auburn University in 2009. She started her career in public relations at a small, non-profit arts and cultural organization in Ocean Springs, MS. She has spent the last 4 years working as the digital marketing manager for Auburn-Opelika Tourism in Auburn, AL.

Brooke’s expertise includes building e-mail campaigns, blogging, CRM management, social media, SEM,SEO, content writing, and graphic design.

Brooke is a member of the Public Relations Council of Alabama and serves on the board for the local East Alabama Chapter.

Brooke and her husband own a small business in town and have two small children.

Brooke enjoys running, reading, good wine and spends a lot of her time in the kitchen.

When she’s not writing content or designing campaigns, you can find her at home with her fellas.

Please note: This training workshop is exclusively designed for a global audience (not meant for USA audience).

Global partners will receive the link to training and material upon completion of course registration and payment.

Customized training is available, contact the Outreach Global office to discuss further, outrglb@auburn.edu
Tel: 334-844-5716

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Office of Outreach Global
Email: outrglb@auburn.edu
Tel: 334-844-5716

Last Updated: July 27, 2020